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From The Atlanta Constitution,
1904 May 26
Advertising
L.E. Waterman, the fountain pen manufacturer, is
spending a few days in Atlanta as a guest of the Piedmont.
"I believe in advertising,"said Mr. Waterman
yesterday. Every man who is in business ought to set aside a certain
percentage of his income every year for advertising purposes, the
proportion being gauged, of course, by the nature of his business.
A man who depends on the patronage of people all over the country
must advertise more than the man who depends merely on the trade
of one city or town. But all of them must advertise in order to
make a success of their business." |
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"In the year 1902, I spent $76,000 in this way. Last
year I spent $100,000, and this year my advertising account will amount
to just about $125,000, but a part of this will be used for an exhibit
at the St. Louis Exposition."
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